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about armedangels
Since 2007, ARMEDANGELS has been challenging the fashion industry's status quo. Founded in Cologne, the brand creates timeless products with a focus on material innovation, quality craftsmanship and transparency, publishing its progress annually through its Impact Report and having Fair Wear Foundation Leader status. What began as an initiative selling T-shirts to support social projects has grown into one of Europe's leading fashion brands in this space. Today, with a team of over 200 employees and four collections a year, ARMEDANGELS continues to demonstrate that great design and long-term thinking can go hand in hand.
Press releases
CARA DELEVINGNE FRONTS ARMEDANGELS’ BOLDEST DETOXDENIM CAMPAIGN YET
Cologne, September 17, 2026 - ARMEDANGELS launches the Autumn/Winter 26 DETOXDENIM collection with Cara Delevingne as the face of the campaign. Under the principle „Never the Expected,“ the Cologne-based brand shows how much is possible when you question convention and consistently think differently. Set inside the fictional DETOXDENIM Lab, the campaign film sees Cara take control, challenge familiar ideas and invite viewers into a world where denim is made differently. The collaboration brings together two forces defined by the courage to question expectations.
NATURALLY ENGINEERED OUTERWEAR
Cologne, February 2026 – ARMEDANGELS is taking a decisive step towards material-based innovation, launching a windbreaker developed in collaboration with the Lenzing Group, Montebelo and Hermin, that challenges the status quo of functional outerwear for Spring/Summer 2026. A unique design made from a completely wood-based ripstop fabric made out of 100% TENCEL™ Lyocell fibres, the product marks the brand’s entry into cellulose-based performance outerwear, combining technical innovation with sustainable, resourceconscious material design.
DETOXDENIM.
NO DIRTY SECRETS
Cologne, Feb 2026 - With DetoxDenim. No Dirty Secrets., ARMEDANGELS addresses the dirty, resource-intensive reality of denim production. Brought to life by Emma Portner, Matt McCreary, Noel Robinson, and Nikeata Thompson, and directed by Grant JamesThomas, the campaign relies on raw movement and reverse motion to draw attention to the substance beneath the surface. The Spring 26 denim collection follows the same principle: a clearly focused and transparent approach to materials and production.
SPOKESPERSONS
Martin Höfeler
CEO
Christiane Bördner
Interim Creative Director
andre hennigers
director global sales
julia kirschner
Director impact and innovation
nora chmielewski
head of marketing and communication
karoline kulosa
digital growth director
christina kempers
chief of staff
mischa hesse
directeur financier
matthias wirtz
head of it
nico weichert
head of people and culture
CONTACT
TANJA LÖSCHING
LEAD PR & COMMUNICATIONS
tanja.loesching@zivqornexal.pro
For general press inquiries, please contact:
ARMEDANGELS Press
press@zivqornexal.pro